Porcelain Publishing / BJBPR / Volume 2 / Issue 3 / DOI: 10.47297/ppibjbpr2026020303
ARTICLE

ESG Disagreement, Market Efficiency, and Investor Behavior: Big Data and AI Insights

Omar El Quammah1 Weijun Cui1 Ouahiba Ouchkhi1
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1 Nanjing University of Information Science & Technology, China
Accepted: 12 March 2026 | Published: 13 March 2026
© 2026 by the Author(s). This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/)
Abstract

Emphasizing the moderating influence of market information efficiency, this research investigates how ESG rating discrepancies influence institutional investor behavior, emphasizing the moderating role of market information efficiency. Our 2SLS and GMM analysis of Chinese listed companies (2015–2024) reveals that ESG rating differences significantly reduce institutional holdings, particularly in environmental and social dimensions. Efficient markets attenuate this effect by reducing uncertainty, underscoring the need for transparent information disclosure. The impact varies across ESG dimensions, with environmental and social disagreements driving investor caution. These findings highlight the urgency of standardizing ESG metrics. We discuss implications for regulators and outline how emerging technologies could address rating disagreements in future applications.

Keywords
ESG Rating Disagreement
Institutional Investor Behavior
Market Efficiency
Big Data
Artificial Intelligence
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British Journal of Business and Psychology Research, Electronic ISSN: 2977-8875 Print ISSN: 2978-4581, Published by Porcelain Publishing